The New Bar Keepers Friend Content Studio

December 7, 2022

The new Bar Keepers Friend’s content studio is open for business. The BKF marketing team, Chrissy, Alex, Felicia, and Megan, have been planning the content studio for several months. The studio is a result of their combined effort, hard work, and determination. As you can see from the photos, the marketing team got down and dirty building the content studio. They did everything from painting to hanging the sign, and it looks great.

What Is a Content Studio?

A content studio is a designated space to create content. The marketing team will use it for podcasts, videos, photos, and social media such as TikTok and Instagram. The studio has cameras, and recording equipment, in a branded space. It even has a neon Bar Keepers Friend sign! The room has a backdrop, backlit curtains, a ring light, a table, lamps, and comfy chairs.

The marketing team will use the content studio to conduct interviews, introduce products, record testimonials, and meet BKF team members. The sky is the limit!

What is the Purpose of the BKF Studio?

The answer to what is the purpose of the BKF content studio is that it is almost limitless for marketing. Yes, as stated, the team will create content in the space, but why?

Brand Awareness

BKF is known and loved internationally. However, by creating content focused on the BKF brand, culture, and mission, we can bring the message to more consumers, which means helping more people.

Leveraging Influencer Marketing

BKF influencer marketing existed long before it was called influencer marketing. There hasn’t been a time that experts haven’t touted the advantages of using BKF products. Professional cleaners, manufacturers, and homemakers have lauded our product in videos, blogs, and periodicals for years. Now there’s a space dedicated to this.

Building a Library of Content

A content space is a great place to share content. A video made for Instagram can be geared to TikTok, used in a blog, or shared on Facebook.

Turning Customers into Advocates

BKF has its share of customers who advocate our products and even have become evangelists for Bar Keepers Friend, sharing the word about how great our products are. A content studio can be a space where advocates can share their stories.

Promoting Charitable Initiatives 

Toys currently fill the studio. Bar Keepers Friend has participated in the WISH-TV Wish Tree Toy drive for several years. For 31 consecutive years, the WISH Tree toy drive has put smiles on the faces of thousands of children, making their holidays a little brighter.

Every year Bar Keepers Friend supports animal rescue foundations, food banks, homeless shelters, and many other charities. The content studio will help us do more.

If you have any ideas for the new BKF new content studio, let us know, Contact us today!